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Customer trust & systems/2026

Real-time process visibility

Turning a hidden, behind-the-scenes evaluation into a live tracker customers can follow from check-in to offer.

Role

Design Lead

Year

2026

Three phones showing the Progress Tracker at check-in, in progress, and completed, for John Peterson's 2024 Volkswagen Tiguan.

The problem

The vehicle evaluation process involves multiple steps happening behind the scenes, but customers don't always have visibility into what is happening or how long the process may take. That lack of transparency can create uncertainty.

Same process, two views

What the customer saw

  • Checked in

    Handed the keys over. That was the last confirmation.

  • Waiting

    No status, no estimate, no way to tell if anything was moving.

  • Still waiting

    Nothing changed on the customer's side from minute 5 to minute 90.

What was happening backstage

  • 1

    Appraisal in queue

    The vehicle sits in line before anyone looks at it.

  • 2

    Verification started

    Condition, options, and history get confirmed.

  • 3

    Final review

    A second set of eyes locks in the offer.

  • 4

    Appraisal complete

    The offer is ready. The customer just doesn't know yet.

The work was moving. The customer had no way to see it.

My role

Led the design of the customer-facing Vehicle Progress Tracker, translating complex internal evaluation workflows into a clear, transparent experience that helps customers understand their vehicle’s status and next steps.

Ownership & scope

Pod of 3–5 · 6–12 months

01

Research & discovery

02

Strategy & definition

03

Concept & prototyping

04

Design, build & launch

Kamarin, Design lead

Owned
Owned
Owned
Owned

Store & field operations

Partnered
Partnered
Informed
Partnered

Product

Partnered
Partnered
Partnered
Partnered

Engineering

Informed
Informed
Partnered
Partnered
OwnedPartneredInformed

Key decisions

Show the work, not a spinner.

  • Grouped the internal evaluation work into five plain-language steps customers can follow.
  • Paired every step with a shrinking time estimate, from 30–35 minutes down to 0.
  • Ended on a clear next action: the offer is ready, where to go, and how long it's valid.

Backstage, translated

  1. Customer hands over keys and paperwork
    Check-in confirmed · 30–35 min
  2. Vehicle moves into the appraisal lane
    In queue · 25–30 min
  3. Title, mileage and condition checks run
    Verification started · 15–20 min
  4. A second set of eyes locks in the number
    Final review · 5–10 min
  5. Offer approved in the system
    Complete · offer ready, valid to 01/31/2025

Nothing was invented for the customer. Each screen is one real handoff, named in plain words.

Outcomes

Showing the work was the fix. Customers who could see the process trusted the number at the end of it.

  • The process teaches itself. Five named steps, each with its own wait, show a customer what happens next without anyone having to explain it.
  • An explained wait is a different wait. Twenty minutes with a reason on screen is not the same twenty minutes with nothing.
  • Trust in the number. Customers who followed the evaluation were more willing to accept the offer because they watched the work happen in real time.

The states that shipped

  1. Tracker at step 1: Customer check-in, 30-35 minute wait, not started.

    01 · Customer check-in

    The wait opens with a name, a car, and a number.

  2. Tracker at step 2: Appraisal in queue, 25-30 minute wait, in progress.

    02 · Appraisal in queue

    Customers can see they're actually in line.

  3. Tracker at step 3: Verification started, 15-20 minute wait, in progress.

    03 · Verification started

    The longest gap in the process now has its own label.

  4. Tracker at step 4: Final review, 5-10 minute wait, in progress.

    04 · Final review

    The estimate keeps dropping as the offer closes.

  5. Tracker at step 5: Appraisal complete, 0 minute wait, completed, offer valid until 01/31/2025.

    05 · Appraisal complete

    Ends on the offer itself: where to go, and how long it's valid.

Five states, one rule: the customer always knows which one they're in.

Transferable problem spaces

Asynchronous status communicationOperational transparencyWait-time expectation settingFrontstage & backstage handoffs

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